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Öğe A Future of Happiness: Can Markets Be Co-evolved?(Springer, 2014) Aslanbay, Yonca; Varnali, KaanThe downturn of the markets in the recent global economic crisis points to a need to question the current dynamics of the market system, a decade after the turn of the millennium. The inequalities with regard to the consumption of resources across world markets, the declared low satisfaction rates over what is offered in the marketplace, and the increasing skepticism with marketing practices are all more pronounced than ever. It is becoming evident that consumer marketing fails in constructing a happier society. Consumers, producers, and governments as the three main market stakeholders, share responsibility for the undesired consequences. This article provides a critical perspective on the contemporary paradigm that dominates marketing thought in relation to the central role and the evolving meaning of consumption in the market economy that is favored by most governments. The core position of the article is that determining happiness as the ultimate end requires a shift to a new societal orientation for all stakeholders of the market system.Öğe A Social Influence Perspective on Uses of Online Football Forums: The Case with Turkish Football Fans(Igi Global, 2017) Sayan, Anil; Gorgulu, Vehbi; Erhart, Itir; Aslanbay, YoncaThis study aims to shed light on Turkish football forum users on the Internet from a social identity and uses and gratifications (U&G) perspective in order to reveal joint intentions among football fans online. The research model of the current study applies a uses and gratifications approach to examine whether fan motivations while using online football forums determine we-intentions among forum members. Social influence processes are also essential in the context of research on online forums, since they determine changes in attitudes and actions produced by the virtual social influence that may occur at different levels. Findings reveal uses and gratifications of football forum participation as maintaining interpersonal interconnectivity, generating entertainment and purposive value along with affective social identity construct determined we-intention among forum users.Öğe Critical role of relationship for unfamiliar banking products(Bilgesel Yayincilik San & Tic Ltd, 2013-06) Aslanbay, Yonca; Durmuş, Beril; Koçyiğit, Zekeriya ErenThis paper aims to explore factors affecting the decision making of consumers for investing in unfamiliar banking products. Capital protected funds are the subject of this study. The study analyses the consumers' investment in capital protected funds and its preceding factors among 160 bank consumers in Turkey selected judgmentally. The data of this descriptive study is collected by a structured questionnaire. Revisiting the relevant literature, four constructs (consumer's perceived service quality of customer relationship manager; consumer's perceived brand trust, consumer's risk tolerance and consumer's financial literacy) were analyzed to be the main factors affecting capital protected fund investment. The results show that perceived service quality of customer relationship managers is the only significant factor affecting the investment in capital protected funds. As an implication, banks should invest on customer relationship management policies emphasizing the optimization of customer relationship managers' service quality levels.Öğe Eye Gaze and Dominance, Cues for Online Communication with Strangers(Marmara Univ, Fac Communication, 2022) Erden, Aydin; Cinko, Murat; Aslanbay, Yonca; Durmus, BerilMany digital communication platforms of the new economy are built up on mechanisms to initially communicate and/or develop an acquaintance with strangers over displayed profile pictures. This study aims to reveal the impact of the direction of eye gaze and perceived dominance from those pictures during the process of pairing online with a stranger, for spending time in a closed environment. Preference between pairs of 66 participants through their profile pictures having a direct or averted gaze and some manipulated by facial width height ratio (fWHR) aiming to increase perceived dominance, were measured by the eye -tracking device. The findings show that when observing the profile pictures of strangers (i) gaze attracts attention to the face of gazing person, (ii) in case of perceived dominance, the gaze of a stranger induces gaze avoidance for participants. The study further predicted when the user is to prefer between pairs of people that one is perceived to be dominant, the probability of choosing the perceived non-dominant is higher. The participants' preference of the former holdout sample was predicted consecutively by hit ratios of 81.5, 91.4 and 94.9 for three different cases. Analysis of the data revealed no systematic differences between males and females.Öğe Internet addiction among Turkish young consumers(Emerald Group Publishing Ltd, 2009) Aslanbay, Yonca; Aslanbay, Muhiddin; Cobanoglu, EminePurpose - The purpose of the paper is to profile young Turkish consumers by segmenting them over internet addiction. Design/methodology/approach - To profile the segments, the study analyses the internet addiction and its preceding factors among 313 Turkish high school internet user students, aged 15-18 years old, selected on a convenience basis. The data of this descriptive study were collected by a structured questionnaire. The relationship among internet addiction and the preceding factors; demographics, internet use hours, purpose of internet use, other media consumption, gratification of internet use are examined. Findings - TV consumption, internet use hours, three purposes of internet use factors as social navigation'', targeted navigation'', download'', besides four gratification factors namely diversion and means'', improve one self'', virtual relationship'', virtual community'' were found to explain 40 percent of variation in internet addiction. The model was tested with structural equation modeling (SEM). Then the students were clustered based on internet addiction and were profiled by the preceding factors as defined in the resulting model. Research limitations/implication - The research is limited to young people in Turkey using a convenience sample with a questionnaire methodology. Future research could extend the cultural base and utilize other methods. Originality/value - This is a pioneering study for internet use in Turkey. In the near future, an increase in Internet use will be expected. The paper helps Turkish marketers be aware of the Internet use experience of their young consumers.Öğe Öğe THE EFFECTS OF RELIGIOSITY ON INTERNET CONSUMPTION A study on a Muslim country(Routledge Journals, Taylor & Francis Ltd, 2013) Sanaktekin, Ozlem Hesapci; Aslanbay, Yonca; Gorgulu, VehbiThe relationship between technology adoption and religion has received scant research attention. The complicated process of Internet use among contemporary religious people is affected by the tension between technological developments and religious beliefs. The current research aims to explore the effects of religiosity on Internet consumption in a newly industrialized Muslim country, Turkey. The study utilized a cross-sectional design based on data from 2,698 subjects, selected by stratified random sampling, covering all 12 regions of the country. By offering an exploratory approach, this study sheds light on how various interpretations of religion enable culture-specific observations on Internet consumption patterns, and its relation with different levels of religiosity. The findings revealed that the level of religiosity has a significant effect on the patterns of Internet consumption.Öğe Trustworthiness of hosts in accommodation sharing: the effect of facial traits and expressions(Advances in Hospitality and Tourism Research (AHTR), 2021) Erden, Aydın; Aslanbay, YoncaABSTRACT: The purpose of this paper is to reveal the impact of a host's facial traits and expressions on their perceived trustworthiness and preferences among users of accommodation-sharing platforms. The eye movements of 39 participants in the study while responding to the question of how much they would want to stay in each apartment presented on a created platform were recorded using an eye-tracking device in a controlled offline setting. A further online questionnaire was used to collect data about user preferences, to which 226 people responded. The results reveal the human face to be the most significant source of cognizance on accommodation sharing platforms; that hosts with positive profile photos are trusted and preferred more than those with less positive images; and that hosts with high fWHRs are trusted and preferred less than hosts with lower fWHRs. This study introduces a novel and broad approach to the tourism and hospitality field, involving a review and analysis of the relationships of different variables recorded in literature, confirming the universality of facial traits and expressions.
