Yazar "Kirezli, Ozge" seçeneğine göre listele

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    A review of counterfeiting research on demand side: Analyzing prior progress and identifying future directions
    (Wiley, 2018) Latif, Ozge Baruonu; Yigit, Melis Kaytaz; Kirezli, Ozge
    Though its recent popularity on consumer preferences and academic environment, history of counterfeiting dates back to Romans. Such an ancient term has led researchers of this study to illuminate the existing body of research on counterfeiting through a content analysis; and identify theoretical gaps and opportunities for further research from marketing perspective. Based on these objectives, the structure of the study is as follows. The first section of the article provides some background information on counterfeiting and following sections present the research methodology as well as report the main findings of 65 articles published through last 37 years. The present study provides a valuable systematic review and suggestions for further research to the researchers interested in the motivations of counterfeit consumption.
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    Coworking Spaces in the Sharing Economy Examples from an Emerging Country
    (Routledge, 2022) Kirezli, Ozge; Atakan, M. G. Serap
    [Abstract Not Available]
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    Value creation in crowdfunding projects-evidence from an emerging economy
    (De Boeck Universite, 2018) Oba, Beyza; Atakan, Serap; Kirezli, Ozge
    Crowdfunding facilitates resource provision for a project from a large audience where individuals contribute in small amounts. Based on the premises of value co-creation and information asymmetry in reward-based and all-or-nothing crowdfunding models we hypothesize that if a project is successful it creates a value proposition and signals it efficiently. Drawing on a sample of 354 projects hosted by three platforms which operate on reward-based model in Turkey, this paper offers an explanation about what contributes to the success or failure of a project. It suggests that platform reputation, project quality and entrepreneurial capacity of the project owners are associated with the success of a project.