Critical role of relationship for unfamiliar banking products

Basit Öğe Kaydı
dc.WoS.categoriesBusiness, Finance; Economicsen_US
dc.authorwosidAAZ-4348-2020en_US
dc.contributor.authorAslanbay, Yonca
dc.contributor.authorDurmuş, Beril
dc.contributor.authorKoçyiğit, Zekeriya Eren
dc.date.accessioned2021-02-24T12:02:19Z
dc.date.available2021-02-24T12:02:19Z
dc.date.issued2013-06
dc.description.abstractThis paper aims to explore factors affecting the decision making of consumers for investing in unfamiliar banking products. Capital protected funds are the subject of this study. The study analyses the consumers' investment in capital protected funds and its preceding factors among 160 bank consumers in Turkey selected judgmentally. The data of this descriptive study is collected by a structured questionnaire. Revisiting the relevant literature, four constructs (consumer's perceived service quality of customer relationship manager; consumer's perceived brand trust, consumer's risk tolerance and consumer's financial literacy) were analyzed to be the main factors affecting capital protected fund investment. The results show that perceived service quality of customer relationship managers is the only significant factor affecting the investment in capital protected funds. As an implication, banks should invest on customer relationship management policies emphasizing the optimization of customer relationship managers' service quality levels.en_US
dc.fullTextLevelFull Texten_US
dc.identifier.doi10.3848/iif.2013.327.3641
dc.identifier.issn1300-610X
dc.identifier.urihttps://hdl.handle.net/11411/3288
dc.identifier.urihttps://doi.org/10.3848/iif.2013.327.3641
dc.identifier.wosWOS:000320344100004en_US
dc.identifier.wosqualityQ4en_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.issue327en_US
dc.language.isoenen_US
dc.nationalInternationalen_US
dc.numberofauthors3en_US
dc.pages105-122en_US
dc.publisherBilgesel Yayincilik San & Tic Ltden_US
dc.relation.ispartofIktisat Isletme Ve Finansen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectCapital Protected Fundsen_US
dc.subjectStructured Productsen_US
dc.subjectService Qualityen_US
dc.subjectBrand Trusten_US
dc.subjectRisk Toleranceen_US
dc.subjectFinancial Literacyen_US
dc.titleCritical role of relationship for unfamiliar banking products
dc.typeArticle
dc.volume28en_US

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