Digital Self-Help Culture: How Social Media is Reshaping Psychological Discourse

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dc.contributor.authorLevi, Eser
dc.contributor.authorGenç, Eda Aylin
dc.date.accessioned2026-04-04T18:48:42Z
dc.date.available2026-04-04T18:48:42Z
dc.date.issued2025
dc.description.abstractThis chapter examines how social media has transformed psychological discourse from academic field to popular cultural phenomenon. Tracing the evolution from early self-help literature and TV psychotainment to digital platforms, it explores how psychological concepts migrated from clinical settings into everyday language through influencer culture and algorithmic amplification. Drawing on communication theories such as Framing, Parasocial Interaction, and Cultivation, the chapter analyzes how content creators package mental health content for viral reach. It examines the cultural impact of this shift, showing how terms like trauma or gaslighting enter mainstream use, while neoliberal values frame mental health as personal responsibility. Though social media democratizes access to psychological knowledge, it also spreads misinformation, simplification, and pseudoscience. The rise of conspirituality where wellness merges with conspiracy exemplifies these risks, pointing to the need for regulatory frameworks while preserving benefits in digital mental health discourse. © 2026 by IGI Global Scientific Publishing. All rights reserved.
dc.identifier.doi10.4018/979-8-3373-2023-6.ch011
dc.identifier.endpage332
dc.identifier.isbn979-833732025-0
dc.identifier.isbn979-833732023-6
dc.identifier.scopus2-s2.0-105017951180
dc.identifier.scopusqualityN/A
dc.identifier.startpage299
dc.identifier.urihttps://doi.org/10.4018/979-8-3373-2023-6.ch011
dc.identifier.urihttps://hdl.handle.net/11411/10291
dc.indekslendigikaynakScopus
dc.language.isoen
dc.publisherIGI Global
dc.relation.ispartofDigital and Cultural Influences on Media Narratives and Storytelling
dc.relation.publicationcategoryKitap Bölümü - Uluslararası
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.snmzKA_Scopus_20260402
dc.subjectSocial Networking (Online)
dc.subjectAcademic Fields
dc.subjectAlgorithmics
dc.subjectClinical Settings
dc.subjectContent Creators
dc.subjectCultural Impacts
dc.subjectDigital Platforms
dc.subjectEveryday Language
dc.subjectMental Health
dc.subjectPersonal Responsibility
dc.subjectSocial Media
dc.subjectHealth Risks
dc.titleDigital Self-Help Culture: How Social Media is Reshaping Psychological Discourse
dc.typeBook Chapter

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