The Perception of Warning Signs at Different Cultures
| dc.authorwosid | ARIKAN, Esra/Z-3545-2019 | |
| dc.contributor.author | Girisken, Yener | |
| dc.contributor.author | Telci, E. Eser | |
| dc.contributor.author | Arikan, Esra | |
| dc.contributor.author | Kefallonitis, Efstathios | |
| dc.date.accessioned | 2024-07-18T20:40:07Z | |
| dc.date.available | 2024-07-18T20:40:07Z | |
| dc.date.issued | 2017 | |
| dc.department | İstanbul Bilgi Üniversitesi | en_US |
| dc.description | 4th International Conference on Strategic Innovative Marketing (IC-SIM) -- SEP 24-27, 2015 -- Mykonos, GREECE | en_US |
| dc.description.abstract | An identical warning sign may lead to different effects on the individuals from different cultures. This study aims to reveal the differences between the effects of warning signs on the cigaratte packages on UK and Turkish consumers. If the warning signs can be optimized in accordance with the perceptions of different consumers in different cultures, they may become more influential and more discouraging. In order to understand the participants' perceptions, not only their replies on the surveys but also their reaction time to each variable were analyzed. | en_US |
| dc.identifier.doi | 10.1007/978-3-319-33865-1_32 | |
| dc.identifier.endpage | 258 | en_US |
| dc.identifier.isbn | 978-3-319-33865-1 | |
| dc.identifier.isbn | 978-3-319-33863-7 | |
| dc.identifier.issn | 2198-7246 | |
| dc.identifier.issn | 2198-7254 | |
| dc.identifier.scopus | 2-s2.0-85125644257 | en_US |
| dc.identifier.scopusquality | N/A | en_US |
| dc.identifier.startpage | 253 | en_US |
| dc.identifier.uri | https://doi.org/10.1007/978-3-319-33865-1_32 | |
| dc.identifier.uri | https://hdl.handle.net/11411/6987 | |
| dc.identifier.wos | WOS:000405332300032 | en_US |
| dc.identifier.wosquality | N/A | en_US |
| dc.indekslendigikaynak | Web of Science | en_US |
| dc.indekslendigikaynak | Scopus | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Springer International Publishing Ag | en_US |
| dc.relation.ispartof | Strategic Innovative Marketing | en_US |
| dc.relation.publicationcategory | Konferans Öğesi - Uluslararası - Kurum Öğretim Elemanı | en_US |
| dc.rights | info:eu-repo/semantics/closedAccess | en_US |
| dc.subject | Culture | en_US |
| dc.subject | Advertising | en_US |
| dc.subject | Decision-Making | en_US |
| dc.subject | Decision Science | en_US |
| dc.subject | Experimental Design | en_US |
| dc.subject | Appeals | en_US |
| dc.subject | Impact | en_US |
| dc.title | The Perception of Warning Signs at Different Cultures | |
| dc.type | Conference Object |
