Value-Based Analysis of Mobile Tagging

Basit Öğe Kaydı
dc.authoridVarnali, Kaan/0000-0002-9731-6532|Aygoren, Oguzhan/0000-0002-5611-3106
dc.authorwosidVarnali, Kaan/N-8826-2018
dc.authorwosidAygoren, Oguzhan/I-9214-2018
dc.contributor.authorAygoren, Oguzhan
dc.contributor.authorVarnali, Kaan
dc.date.accessioned2024-07-18T20:50:44Z
dc.date.available2024-07-18T20:50:44Z
dc.date.issued2011
dc.departmentİstanbul Bilgi Üniversitesien_US
dc.description.abstractInnovative use of the mobile medium in delivering customer value presents unprecedented opportunities for marketers. Various types of mobile applications have evolved to provide ubiquitous and instant customer service to capitalize on this opportunity. One application is mobile tagging, a mobile-based innovative tool for convergence marketing. The accumulated academic knowledge on mobile marketing lacks consumer-centric information about this phenomenon. This paper addresses this issue and contributes to the understanding of theoretical and practical issues related to the use of mobile tagging in consumer markets.en_US
dc.identifier.doi10.4018/jebr.2011010106
dc.identifier.endpage104en_US
dc.identifier.issn1548-1131
dc.identifier.issn1548-114X
dc.identifier.issue1en_US
dc.identifier.scopus2-s2.0-79954463177en_US
dc.identifier.scopusqualityQ3en_US
dc.identifier.startpage93en_US
dc.identifier.urihttps://doi.org/10.4018/jebr.2011010106
dc.identifier.urihttps://hdl.handle.net/11411/8207
dc.identifier.volume7en_US
dc.identifier.wosWOS:000438464700006en_US
dc.identifier.wosqualityN/Aen_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherIgi Globalen_US
dc.relation.ispartofInternational Journal of E-Business Researchen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subject2d Barcodeen_US
dc.subjectMobile Applicationsen_US
dc.subjectMobile Barcodesen_US
dc.subjectMobile Marketingen_US
dc.subjectMobile Taggingen_US
dc.subjectQr Codeen_US
dc.subjectTagging Based Servicesen_US
dc.titleValue-Based Analysis of Mobile Tagging
dc.typeArticle

Dosyalar

Koleksiyon

Web of Science Indexed Publications
Scopus Indexed Publications