How does mothers' mood matter on their choice of organic food? Controlled eye-tracking study

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dc.authoridGiray, Caner/0000-0001-9699-8976|Alniacik, Umit/0000-0003-2998-355X|Yon, Belma/0000-0002-0968-9858
dc.authorwosidGiray, Caner/HGC-3348-2022
dc.authorwosidAlniacik, Umit/B-4537-2018
dc.authorwosidYön, Belma/GSN-3818-2022
dc.contributor.authorGiray, Caner
dc.contributor.authorYon, Belma
dc.contributor.authorAlniacik, Umit
dc.contributor.authorGirisken, Yener
dc.date.accessioned2024-07-18T20:42:45Z
dc.date.available2024-07-18T20:42:45Z
dc.date.issued2022
dc.departmentİstanbul Bilgi Üniversitesien_US
dc.description.abstractOrganic foods have been argued to be highly beneficial for human health and environmental sustainability. Interest in organic food consumption has been steadily growing. In practice, music and sounds of nature have widely been utilized in the food retailing industry to evoke customers and influence their sustainable product purchases. The present research explored the effects of subjective and objective knowledge, mood states, connectedness to nature (CtN), and visual attention to the organic logo on organic purchase by a controlled eyetracking study. Sixty women, all with children participated in the study. Findings revealed that objective knowledge, subjective knowledge, and visual attention on organic labels posed significant effects on organic purchases. However, no such effects of mood states and connectedness to nature have been observed. Theoretical and managerial implications of the findings are discussed.en_US
dc.identifier.doi10.1016/j.jbusres.2022.02.059
dc.identifier.endpage1185en_US
dc.identifier.issn0148-2963
dc.identifier.issn1873-7978
dc.identifier.scopus2-s2.0-85125280613en_US
dc.identifier.scopusqualityQ1en_US
dc.identifier.startpage1175en_US
dc.identifier.urihttps://doi.org/10.1016/j.jbusres.2022.02.059
dc.identifier.urihttps://hdl.handle.net/11411/7410
dc.identifier.volume144en_US
dc.identifier.wosWOS:000791312900021en_US
dc.identifier.wosqualityQ1en_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherElsevier Science Incen_US
dc.relation.ispartofJournal of Business Researchen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectOrganic Food Consumptionen_US
dc.subjectEye-Trackingen_US
dc.subjectMooden_US
dc.subjectConnectedness To Natureen_US
dc.subjectSubjective Knowledgeen_US
dc.subjectObjective Knowledgeen_US
dc.subjectConsumer Preferencesen_US
dc.subjectVisual-Attentionen_US
dc.subjectEating Behavioren_US
dc.subjectBird Soundsen_US
dc.subjectKnowledgeen_US
dc.subjectLabelsen_US
dc.subjectSustainabilityen_US
dc.subjectConnectednessen_US
dc.subjectDeterminantsen_US
dc.subjectWillingnessen_US
dc.titleHow does mothers' mood matter on their choice of organic food? Controlled eye-tracking study
dc.typeArticle

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