Eye Gaze and Dominance, Cues for Online Communication with Strangers

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dc.authoridERDEN, AYDIN/0000-0002-5124-8335|Aslanbay, Yonca/0000-0002-9084-9600|CINKO, MURAT/0000-0001-8560-7482
dc.authorwosidERDEN, AYDIN/ABO-1003-2022
dc.authorwosidCINKO, MURAT/Y-4013-2018
dc.contributor.authorErden, Aydin
dc.contributor.authorCinko, Murat
dc.contributor.authorAslanbay, Yonca
dc.contributor.authorDurmus, Beril
dc.date.accessioned2024-07-18T20:49:10Z
dc.date.available2024-07-18T20:49:10Z
dc.date.issued2022
dc.departmentİstanbul Bilgi Üniversitesien_US
dc.description.abstractMany digital communication platforms of the new economy are built up on mechanisms to initially communicate and/or develop an acquaintance with strangers over displayed profile pictures. This study aims to reveal the impact of the direction of eye gaze and perceived dominance from those pictures during the process of pairing online with a stranger, for spending time in a closed environment. Preference between pairs of 66 participants through their profile pictures having a direct or averted gaze and some manipulated by facial width height ratio (fWHR) aiming to increase perceived dominance, were measured by the eye -tracking device. The findings show that when observing the profile pictures of strangers (i) gaze attracts attention to the face of gazing person, (ii) in case of perceived dominance, the gaze of a stranger induces gaze avoidance for participants. The study further predicted when the user is to prefer between pairs of people that one is perceived to be dominant, the probability of choosing the perceived non-dominant is higher. The participants' preference of the former holdout sample was predicted consecutively by hit ratios of 81.5, 91.4 and 94.9 for three different cases. Analysis of the data revealed no systematic differences between males and females.en_US
dc.identifier.doi10.17829/turcom.1121630
dc.identifier.endpage202en_US
dc.identifier.issn2630-6220
dc.identifier.issue41en_US
dc.identifier.startpage189en_US
dc.identifier.trdizinid1201411en_US
dc.identifier.urihttps://doi.org/10.17829/turcom.1121630
dc.identifier.urihttps://search.trdizin.gov.tr/yayin/detay/1201411
dc.identifier.urihttps://hdl.handle.net/11411/8112
dc.identifier.wosWOS:000935587600010en_US
dc.identifier.wosqualityN/Aen_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakTR-Dizinen_US
dc.language.isoenen_US
dc.publisherMarmara Univ, Fac Communicationen_US
dc.relation.ispartofTurkiye Iletisim Arastirmalari Dergisi-Turkish Review of Communication Studiesen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectOnline Communicationen_US
dc.subjectAttentionen_US
dc.subjectHuman Faceen_US
dc.subjectPerceptionen_US
dc.subjectDecision Makingen_US
dc.subjectAvoidanceen_US
dc.subjectDominanceen_US
dc.subjectFacesen_US
dc.subjectDimensionsen_US
dc.titleEye Gaze and Dominance, Cues for Online Communication with Strangersen_US
dc.typeArticleen_US

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