Trustworthiness of hosts in accommodation sharing: the effect of facial traits and expressions

Basit Öğe Kaydı
dc.authorid0000-0002-5124-8335en_US
dc.authorid0000-0002-9084-9600en_US
dc.contributor.authorErden, Aydın
dc.contributor.authorAslanbay, Yonca
dc.date.accessioned2021-12-19T18:58:43Z
dc.date.available2021-12-19T18:58:43Z
dc.date.issued2021
dc.description.abstractABSTRACT: The purpose of this paper is to reveal the impact of a host's facial traits and expressions on their perceived trustworthiness and preferences among users of accommodation-sharing platforms. The eye movements of 39 participants in the study while responding to the question of how much they would want to stay in each apartment presented on a created platform were recorded using an eye-tracking device in a controlled offline setting. A further online questionnaire was used to collect data about user preferences, to which 226 people responded. The results reveal the human face to be the most significant source of cognizance on accommodation sharing platforms; that hosts with positive profile photos are trusted and preferred more than those with less positive images; and that hosts with high fWHRs are trusted and preferred less than hosts with lower fWHRs. This study introduces a novel and broad approach to the tourism and hospitality field, involving a review and analysis of the relationships of different variables recorded in literature, confirming the universality of facial traits and expressions.en_US
dc.fullTextLevelFull Texten_US
dc.identifier.doi10.30519/ahtr.765420
dc.identifier.issn2147-9100
dc.identifier.scopus2-s2.0-85121127130en_US
dc.identifier.trdizinid469770en_US
dc.identifier.urihttps://hdl.handle.net/11411/4235
dc.identifier.urihttps://doi.org/10.30519/ahtr.765420
dc.identifier.urihttps://search.trdizin.gov.tr/yayin/detay/469770en_US
dc.identifier.wosWOS:000657754400001en_US
dc.identifier.wosqualityQ3en_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.indekslendigikaynakTR-Dizinen_US
dc.issue1en_US
dc.language.isoenen_US
dc.nationalInternationalen_US
dc.numberofauthors4en_US
dc.pages46753en_US
dc.publisherAdvances in Hospitality and Tourism Research (AHTR)en_US
dc.relation.ispartofAdvances in Hospitality and Tourism Research (AHTR)en_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectperceptionen_US
dc.subjecttrustworthinessen_US
dc.subjectaccommodation sharingen_US
dc.subjectfacial width height ratioen_US
dc.subjectemotional expressionsen_US
dc.subjecthospitalityen_US
dc.titleTrustworthiness of hosts in accommodation sharing: the effect of facial traits and expressions
dc.typeArticle
dc.volume9en_US

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